Our friend Nico Vreugdenhil is a dutch rodbuilder from a small town called Brielle, who learned to fly fish from his grandfather at the age of five. When he was 26 years old he started fly fishing and was immediately all excited about this wonderful sport. This excitement soon let him build his own flyrods. After he had built his first rods for friends, Nico decided to start professional rodbuilding. 

Inspired by many trips to Asia and a growing enthusiasm for the asian aesthetics, simplicity and beauty of things, Nico decided to name his business: "Yamame". The Yamame is a salmon species native to Japan, that is also known as masu- or cherry salmon (look at the logo above).

The aesthetic design of Nico´s rods also derives from his carreer in the fashion design industry that lasts for 25 years now.

When building his rods, Nico enjoys to be able to live out his personal preference for handmade, beautiful things. Nico only uses the best blanks and the best equipment available in the world to build his rods. If he is not satisfied with the quality that is available he even makes it on his own. The biggest part of his rods are made of fiberglass but lately he has also made some split cane rods.

For us Nico builds "The Pure", a fiberglass rod that we want to present to you in the following.

Custom tailored rods of Nico are of course always possible. Just contact us via the contact form or via e-mail to discuss your wishes.